BlackRock

About this role Your team The Asia-Pacific Aladdin Revenue Marketing team drives growth by aligning marketing strategy with commercial outcomes across BlackRock Aladdin’s technology platform, including Aladdin®, eFront, and Preqin. Aladdin® is a technology platform that unifies the investment management process through a common data language. With a comprehensive view of portfolios across public and private markets, it enables scale, delivers insights, and supports business transformation. Your role and impact As Vice President/Director, Commercial Marketing (Japan Market Specialist), you will lead the development and execution of the marketing strategy for Japan, one of Aladdin’s key markets in Asia Pacific. You will be responsible for strengthening brand awareness, deepening client relationships, and driving commercial outcomes through integrated marketing programs. This is a senior, high-impact role requiring both strategic direction and hands-on execution, with significant collaboration across regional and global stakeholders. You will play a critical role in shaping Aladdin’s position in the Japanese market while contributing to the development of marketing talent through coaching, mentorship, and leadership. Your responsibilities Lead integrated thought leadership and demand generation programs in Japan across email, digital advertising, social media, and paid content platforms Plan and execute the brand experience across hosted and sponsored industry events, online activations, webinars, and client engagement initiatives Localize relevant marketing campaigns, thought leadership content, and sales materials into Japanese, and build and maintain partnerships with industry associations, academic institutions, and key influencers Partner cross-functionally with sales, product, research, and global marketing teams, influencing senior stakeholders across a matrixed organization to deliver high-impact campaigns and drive commercial outcomes Measure, quantify, and effectively communicate marketing impact to optimize campaign results and return on marketing investment Coach, mentor, develop and support junior team member(s), fostering a collaborative and high-performance team environment Your experience 7-10+ years of experience in marketing, with a focus on financial services, private markets, technology, or Business-to-Business (B2B) environments. Native or near-native proficiency in both Japanese and English, with excellent written and verbal communication skills. Proven track record of developing and executing integrated marketing campaigns and translating performance insights into measurable commercial impact. Experience leading marketing strategy and execution for the Japanese market, with strong understanding of Japanese business culture and communication practices. Demonstrated ability to influence senior stakeholders and business leaders across complex, matrixed organizations. Proven project management capabilities, with strong attention to detail and execution excellence. Familiarity with marketing platforms such as Salesforce, Pardot, or Eloqua is a plus Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to

About this role About the business unit The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. The Japan Marketing team in BlackRock sets the strategic direction and implements marketing plans for the client business. It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analyzing the return on investment to inform and evolve future activities. About the role Blackrock is seeking a motivated individual to join the Japan Marketing team, based in Tokyo, to drive integrated marketing campaigns and initiatives to support the strategic priorities for both the retail and institutional business in Japan. This role reports to the Head of Japan Marketing. This individual will work closely with the local and regional marketing teams, corporate communications team, local client business and product teams to set the marketing direction and implement initiatives to support the strategic priorities of the business. This individual is also expected to consistently review marketing campaign performance to measure commercial impact and help refine and improve future marketing initiatives. Overview of Responsibility Design and drive marketing plans that drive our Wealth and Institutional business growth to deliver upon BlackRock’s financial objectives. Collaborate closely with regional marketing teams (from digital, events, content and iShares etc.) and partner with investment teams, product strategists, client business teams, APAC Corporate Communications and Compliance to implement marketing solutions. Design, drive and implement marketing campaigns that align with the Japan wealth business priorities. You will lead in crafting the campaign’s content messaging and strategy, campaign materials, and activation strategies to successfully deliver product materials to the intended target audience. Lead and review the existing suite of fund marketing materials. This includes developing new marketing materials for fund launches and representing marketing in new business projects. Serve as the brand ambassador to drive marketing strategy and brand awareness, raising familiarity and preference with our clients. Plan for and implement campaigns within allocated marketing budget, and partner with third-party agencies or vendors where necessary. Develop and maintain positive relationships with Marketing colleagues and client business teams across geographies and channels to ensure our content reaches the relevant people across all client segments. Ensure all marketing initiatives are compliant and implemented within BlackRock guidelines, controls and processes; ensuring risks are identified and resolved. Experience/Qualifications/Skills At least 8 years of experience with proven experience working in financial services, preferably in asset management, banking or wealth management. Excellent communication skills in both Japanese and English – both written and verbal is required. You are able to write, edit, and proofread copy. Strong understanding of the investment management industry including investment products, client segments and the competitor landscape. Creative thinker. You thrive on delivering messages in an innovative and engaging manner and you are able to maintain creativity in a fast-paced environment. Strategic operator. You are forward looking and are able to provide well thought-out solutions