MM Coaching Limited (Marriage Reset)

Who We Are We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't. Check out the Marriage Reset YouTube channel ( https://www.youtube.com/@marriagereset ) and Instagram ( https://www.instagram.com/joshhudson.marriagereset/ ). The Role We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email. Responsibilities • Market research and ideation • Writing copy for ads, the VSL, funnel pages, and emails • Briefing the video editors and reviewing cuts against your script • Reviewing the analytics and iterating on what the numbers show • Keeping all copy within ad platform policies You'll report to the Head of Paid Marketing and work closely with the founder. Requirements Must have: • Excellent written and spoken English, at a native or near-native level • Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy • Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale • Written Meta ad copy at volume, week after week, and tracked which concepts won and why • Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates • Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours Nice to have: • You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online. And you understand, from life or work, why a husband and wife can both be trying and still not understand each other. • Comfortable reviewing a rough cut against your script and giving an editor clear notes • ActiveCampaign, GoHighLevel, ClickFunnels, Hyros • Experience with testimonial and case study ads • You've managed or mentored writers or editors • You've run your own business or built something inside one • You've written for an offer built on emotions- relationships, men's or personal transformation, grief, parenting, therapy-adjacent, faith- and you understand, from life or work, why a husband and wife can both be trying and still not understand each other. • Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale • Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them • Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy • Operated in a compliance-sensitive vertical where ad copy could get an account restricted • Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros What You'll Be Doing Ads. You'll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical "engineer" type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work? It's a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday. Creative direction. You'll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right: pacing, the hook, captions, visuals, music, formats, and whether it still says what you wrote. You approve the final cut before it goes to review. You'll also brief our spokesperson for recordings (script, hook options, intros) and source, script, and brief testimonial ads, especially with higher-income clients. You keep production moving from brief to finished ad. VSL and funnel copy. You'll write VSLs from the Head of Paid Marketing's brief, starting with a rewrite of the current one and then new VSLs for specific avatars. You'll also write opt-in pages, sales pages, TSLs, retargeting copy, and the copy for every CRO test. What the ad promises should match what the opt-in, VSL, and emails deliver. From time to time, you'll write longer pieces like a webinar or a case study. Email. You'll send a daily broadcast built on the same angles as the ads and written to book calls. You'll also write the nurture, post-opt-in, show-up, and release sequences, testing one thing at a time. You'll look after email revenue and deliverability, report weekly on broadcast revenue, autoresponder revenue, and which emails booked calls, and share the best ideas with the ads team. Research. You'll read the sales calls the Head of Paid Marketing flags and the replies to our emails, and keep the objection list and customer language doc up to date. You'll go through the Monday report (cost per call and ROAS by concept) and decide what to iterate. You'll keep an eye on competitor ads and VSLs, keep a swipe file, and share how we can do better. You'll tag each ad as new or iteration and mark it a win or loss after the Friday review, so we can both see your hit rate. Compliance. You'll write to our claims standard and flag anything risky before review. Ad accounts in our space can be restricted quickly, so the copy needs to sell while keeping the account safe. AI. We use AI every day and hope you will too, for research, structure, and reviewing your own work. That said, AI-written copy is easy to spot and doesn't convert well, so the writing itself needs to be yours. Benefits Work from Anywhere - Fully remote position | Full-time Flexible Hours - Structure your workday in a way that fits your life, with at least 3 hours of daily overlap with European or Dubai working hours Interested in Joining Us? Please review the job description carefully. If your experience aligns with the role and this opportunity excites you, we’d love to hear from you. Note: We appreciate the time you put into applying. Our review process takes 1–2 weeks, and we’ll reach out if you’re shortlisted. If you haven’t heard from us within two weeks, we won’t be progressing your application this time. Thank you for your interest in Marriage Reset!

Who We Are? We help men save their marriages through results-oriented online coaching, often succeeding where traditional counseling falls short. Check out Marriage Reset YouTube channel ( https://www.youtube.com/@marriagereset ) and Instagram ( https://www.instagram.com/joshhudson.marriagereset/ ). The Role in One Paragraph We are looking to hire someone who can take full ownership of paid client acquisition at an eight-figure men's coaching company and to run a marketing turnaround. Your scope is paid media, conversion, conversion-rate optimization, and email; organic is a separate function you coordinate with, not run. Three years ago this funnel produced a ROAS most operators would envy, but today it produces a fraction of its peak; this is where you come in and take over. You report to the CEO, work closely with the founder, and the intent is that within your first months you are running this function end to end. You inherit a proven funnel, years of data, and the current team. Find out what actually broke, fix it, raise the standard of everything we produce, and build the team this business needs to scale to the next level. For the right person, this seat carries a path to CMO. Video overview: https://youtu.be/M-lW1rN0JUE What You Will Own • Paid media strategy and results. Account structure and testing methodology with our external media-buying partner-they execute, you direct. • Scaling and budget doctrine. Lead quality end-to-end; stop teaching the algorithm to bring us men who can't afford the program. A CPM-reduction program. The call on whether and how to expand Google ads, which currently outperforms Meta on ROAS, but ad spend has halved compared to 2 years ago. • Growth economics. You own the forecast - revenue → calls → cost per qualified call → spend → creative volume -and rebuild it monthly. You allocate budget across Meta, Google/YouTube, and Bing. • Creative and messaging direction -Our biggest gap and your biggest lever. You own the flywheel: mine sales calls and best-customer language → turn that language into hooks, angles, and ads → iterate based on which calls actually close. You own the avatar architecture -high-income professionals and the broad market - and every ad concept ships with a written hypothesis, target avatar, and rationale. You watch our ads and VSL the way a prospect would and tell us what they actually make you feel. AI pre-checks are fine; AI-only reviews are not. You must be able to write (VSL copy and direct-response copy) and you write it yourself when it matters most; otherwise you brief and direct the copywriters. You own the VSL improvements and iterations, creative volume and diversity targets, and final quality control on everything that ships. • Compliance and account safety. After handover: the compliance guide, the final-review gate on every ad and page, the multi-account testing ladder, platform-policy watch, and the playbooks for operating through restrictions. This is institutional knowledge the founder transfers to you directly. • Data, tracking, and attribution. You own our conversion-event architecture, what we send to each platform and at what quality threshold, one of our most important levers on lead quality. You decide with our media buyer on how to manage event routing, run our pixel-conditioning strategy including the up-market experiments, and keep one canonical weekly scoreboard with funnel data by stage. • Funnel and CRO. Front end above all: ads, opt-in, VSL, application, booking, confirmation pages. Structured split testing from opt-in through sale -not just top-of-funnel CTR. Funnel-architecture bets: direct-to-VSL, no-opt-in variants, persona-specific funnels. • Email. You own the email number and the learning loop between email and paid: sequences and broadcasts built from the same angles as the ads, and winning email concepts fed back into the ads pipeline. The copywriters write; you set direction and hold the standard. • Team leadership. You inherit the current team- copywriters, video editors, production, the external media-buying partner, our senior direct-response marketer, and the growth operations coordinator- and you own the team from there: raising the standard, and the hiring decisions that come with making sure this function succeeds. Weekly plans, structured meetings, quarterly performance reviews, and hiring through our scorecard-based process (every hire does a paid test task; that rule is never waived). You design the team this mission needs and recruit A-players into the gaps. You also set the standard for this department and hold the team to it: clear expectations, direct feedback, and the harder conversations when someone is not meeting the bar. You will have our full backing on those calls. You also own how this department runs day to day: the processes, the production pipeline, and the throughput and quality of our creative and editing output. • Competitor and market intelligence. You regularly watch and analyze competitor ads and VSLs and tell us specifically how to compete in the market better, not just provide an AI summary of an ad library. • AI-first operation. Our goal is to run lean and leverage AI heavily. You use Claude and Claude Code daily for analysis, research, SOPs, compliance pre-checks, and you build systems, not just outputs. What Winning Looks Like In 6 months: ROAS is back toward its historical level, revenue growing again, and a marketing department that holds a standard without the founder inside it. In 18 months: this business at a scale it has never reached, with you as the person who took it there -CMO title, profit-share tied to business growth. Requirements • Ran or led marketing for offer(s) doing $1M+/month within the last 18 months –verifiable • Deep high-ticket call-funnel experience –optimizing to booked calls and sales, not to leads • Expert Meta media buying with real Andromeda-era fluency –creative-as-targeting, concept-level testing, pixel conditioning –familiar with what experts like Jeremy Haynes teach, and able to teach it back to our team • Proven creative and hook direction, with receipts (ads you directed and the numbers behind them) • Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard • Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount • Compliance-sensitive vertical experience: you've operated where an account can die overnight Nice to have: • Google Ads at expert level (strong working competence is preferred) • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts you'd test for a marriage offer • Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com) • An entrepreneurial or intrapreneurial background Benefits Work from Anywhere - Fully remote position | Full-time | Core hours in the European or Dubai time zone. Performance Bonus - Annual bonus of up to 10% of your fee, tied to targets fully within your control. Interested in Joining Us? Please review the job description carefully. If your experience aligns with the role and this opportunity excites you, we’d love to hear from you. Note: We appreciate the time you put into applying. Our review process takes 1–2 weeks, and we’ll reach out if you’re shortlisted. If you haven’t heard from us within two weeks, we won’t be progressing your application this time. Thank you for your interest in Marriage Reset!

Who We Are? We help men save their marriages through results-oriented online coaching, often succeeding where traditional counseling falls short. Check out Marriage Reset YouTube channel ( https://www.youtube.com/@marriagereset ) and Instagram ( https://www.instagram.com/joshhudson.marriagereset/ ). The Role in One Paragraph We are looking to hire someone who can take full ownership of paid client acquisition at an eight-figure men's coaching company and to run a marketing turnaround. Your scope is paid media, conversion, conversion-rate optimization, and email; organic is a separate function you coordinate with, not run. Three years ago this funnel produced a ROAS most operators would envy, but today it produces a fraction of its peak; this is where you come in and take over. You report to the CEO, work closely with the founder, and the intent is that within your first months you are running this function end to end. You inherit a proven funnel, years of data, and the current team. Find out what actually broke, fix it, raise the standard of everything we produce, and build the team this business needs to scale to the next level. For the right person, this seat carries a path to CMO. Video overview: https://youtu.be/M-lW1rN0JUE What You Will Own • Paid media strategy and results. Account structure and testing methodology with our external media-buying partner-they execute, you direct. • Scaling and budget doctrine. Lead quality end-to-end; stop teaching the algorithm to bring us men who can't afford the program. A CPM-reduction program. The call on whether and how to expand Google ads, which currently outperforms Meta on ROAS, but ad spend has halved compared to 2 years ago. • Growth economics. You own the forecast - revenue → calls → cost per qualified call → spend → creative volume -and rebuild it monthly. You allocate budget across Meta, Google/YouTube, and Bing. • Creative and messaging direction -Our biggest gap and your biggest lever. You own the flywheel: mine sales calls and best-customer language → turn that language into hooks, angles, and ads → iterate based on which calls actually close. You own the avatar architecture -high-income professionals and the broad market - and every ad concept ships with a written hypothesis, target avatar, and rationale. You watch our ads and VSL the way a prospect would and tell us what they actually make you feel. AI pre-checks are fine; AI-only reviews are not. You must be able to write (VSL copy and direct-response copy) and you write it yourself when it matters most; otherwise you brief and direct the copywriters. You own the VSL improvements and iterations, creative volume and diversity targets, and final quality control on everything that ships. • Compliance and account safety. After handover: the compliance guide, the final-review gate on every ad and page, the multi-account testing ladder, platform-policy watch, and the playbooks for operating through restrictions. This is institutional knowledge the founder transfers to you directly. • Data, tracking, and attribution. You own our conversion-event architecture, what we send to each platform and at what quality threshold, one of our most important levers on lead quality. You decide with our media buyer on how to manage event routing, run our pixel-conditioning strategy including the up-market experiments, and keep one canonical weekly scoreboard with funnel data by stage. • Funnel and CRO. Front end above all: ads, opt-in, VSL, application, booking, confirmation pages. Structured split testing from opt-in through sale -not just top-of-funnel CTR. Funnel-architecture bets: direct-to-VSL, no-opt-in variants, persona-specific funnels. • Email. You own the email number and the learning loop between email and paid: sequences and broadcasts built from the same angles as the ads, and winning email concepts fed back into the ads pipeline. The copywriters write; you set direction and hold the standard. • Team leadership. You inherit the current team- copywriters, video editors, production, the external media-buying partner, our senior direct-response marketer, and the growth operations coordinator- and you own the team from there: raising the standard, and the hiring decisions that come with making sure this function succeeds. Weekly plans, structured meetings, quarterly performance reviews, and hiring through our scorecard-based process (every hire does a paid test task; that rule is never waived). You design the team this mission needs and recruit A-players into the gaps. You also set the standard for this department and hold the team to it: clear expectations, direct feedback, and the harder conversations when someone is not meeting the bar. You will have our full backing on those calls. You also own how this department runs day to day: the processes, the production pipeline, and the throughput and quality of our creative and editing output. • Competitor and market intelligence. You regularly watch and analyze competitor ads and VSLs and tell us specifically how to compete in the market better, not just provide an AI summary of an ad library. • AI-first operation. Our goal is to run lean and leverage AI heavily. You use Claude and Claude Code daily for analysis, research, SOPs, compliance pre-checks, and you build systems, not just outputs. What Winning Looks Like In 6 months: ROAS is back toward its historical level, revenue growing again, and a marketing department that holds a standard without the founder inside it. In 18 months: this business at a scale it has never reached, with you as the person who took it there -CMO title, profit-share tied to business growth. Requirements • Ran or led marketing for offer(s) doing $1M+/month within the last 18 months –verifiable • Deep high-ticket call-funnel experience –optimizing to booked calls and sales, not to leads • Expert Meta media buying with real Andromeda-era fluency –creative-as-targeting, concept-level testing, pixel conditioning –familiar with what experts like Jeremy Haynes teach, and able to teach it back to our team • Proven creative and hook direction, with receipts (ads you directed and the numbers behind them) • Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard • Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount • Compliance-sensitive vertical experience: you've operated where an account can die overnight Nice to have: • Google Ads at expert level (strong working competence is preferred) • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts you'd test for a marriage offer • Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com) • An entrepreneurial or intrapreneurial background Benefits Work from Anywhere - Fully remote position | Full-time | Core hours in the European or Dubai time zone. Performance Bonus - Annual bonus of up to 10% of your fee, tied to targets fully within your control. Interested in Joining Us? Please review the job description carefully. If your experience aligns with the role and this opportunity excites you, we’d love to hear from you. Note: We appreciate the time you put into applying. Our review process takes 1–2 weeks, and we’ll reach out if you’re shortlisted. If you haven’t heard from us within two weeks, we won’t be progressing your application this time. Thank you for your interest in Marriage Reset!