Nivoda

About Nivoda Nivoda is the operating system for the global jewellery industry. Our B2B marketplace connects jewellery retailers with diamond, gemstone and jewellery suppliers in 70+ countries, and we process $300M+ in annual transactions in a $350B industry that has barely been touched by technology. We remove the traditional barriers of capital, geography and information asymmetry. An independent jeweller in Ohio can source from a cutter in Mumbai with the same ease, pricing and confidence as one of the world's largest chains. That's the whole point. Our Mission 🚀 Diamond and gemstone trading has run on inefficiency, opacity and exclusivity for generations. Relationships were gatekept, pricing was hidden, and the size of your business decided the terms you got. We're building the infrastructure that changes that — so any jewellery business, anywhere, regardless of size, can compete on the quality of what they do rather than who they know. The Marketing Team ⭐️ We're a remote-first, low-hierarchy company where the best idea wins. Marketing at Nivoda is at an inflection point: we have real product-market fit, thousands of businesses transacting, a category we have the opportunity to redefine, and a marketing function that has not yet been built to match the scale of the opportunity. About the Role We're hiring a VP of Growth to build Nivoda's marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace. This is a builder's role, not a caretaker's or maintainer’s. You'll own the strategy, the growth model, the budget, the team and the number. You'll be the person who decides what Nivoda's category story is in partnership with the CEO, how we reach tens of thousands of independent jewellers and suppliers, and how we prove — with data, not decks — which of those bets are working. You'll report directly to the President and sit on the senior leadership team, with a mandate that spans demand generation, product marketing, brand, content, lifecycle and marketing operations across every market we trade in. What would you be doing? Owning Nivoda's marketing strategy end to end - translating company goals into a growth model, then into the channels, programmes and headcount that deliver it Building the marketing team from its current base: hiring, structuring and levelling up a global team, and building the systems, briefs and feedback loops that make good marketers great Owning demand generation and pipeline contribution for both sides of the marketplace - retailers who need supply, and suppliers who need demand Building the measurement layer: attribution, funnel instrumentation, CAC and payback by segment and geography, and a reporting rhythm the leadership team actually trusts Running marketing as a portfolio of experiments rather than a calendar of campaigns - defining leading indicators, killing what doesn't work quickly, and going all-in on what does Owning positioning and product marketing across a multi-product platform (diamonds, gemstones, melee, bridal, finished jewellery, payments and logistics) so each launch lands with the right segment Building the category narrative for "the operating system for the jewellery industry" - and making Nivoda the default name in an industry that still runs on WhatsApp and trade shows Driving lifecycle and retention marketing in partnership with Product: onboarding, activation, reactivation and share-of-wallet growth inside existing accounts Partnering closely with Sales and Revenue leadership on segmentation, ICP definition, territory support and sales enablement - marketing that helps close, not just fill the top Localising go-to-market across our biggest markets, from the US and UK to India, Europe and Asia, without fragmenting the brand Owning the marketing budget and making a clear, defensible case for where every dollar goes and what it returned Representing marketing at leadership and board level - bringing a point of view on where growth comes from next, and the evidence behind it What do we need from you? Significant experience leading marketing in B2B SMB - selling to owner-operators and small businesses, not enterprise procurement committees. You understand that a high-volume, lower-ACV motion is a fundamentally different sport A track record of building marketing teams and functions from the ground up. You've been the first or second marketing leader, hired the team, chosen the stack and created the operating model. Maintaining someone else's machine is not what you're looking for Deep, hands-on data and growth orientation. You build growth models, instrument funnels, run experiments with real statistical discipline, and can talk fluently about CAC, payback, conversion by stage and cohort behaviour. You're as comfortable in the numbers as you are in the narrative Demonstrated ownership of a pipeline or revenue number, with the receipts — you can walk us through what you inherited, what you changed, and w

🚀 About Nivoda Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve. 🌍 Our Mission The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission. 🤔 About the Role We are looking for a Sr. Content and Social Media Manager to own our social channels and be the creative engine behind our marketing campaigns. You are a storyteller first and an operator second: you can take an idea, shape it into something people actually want to watch and share, and make it show up consistently everywhere we publish. This is a connective role. You will own the content calendar, plan and run campaigns end to end, keep a strong and consistent presence on social, and run our newsletter. You will be the glue across marketing, making sure a campaign lands as one coherent story across social, email, and beyond rather than a set of disconnected posts. As the team grows we will add editorial depth alongside you (long-form writing and podcast production), so you can stay focused on what you do best: social, storytelling, and campaigns that move. What would you be doing? Own Nivoda’s social media channels end to end, from strategy and calendar to publishing and community, with Instagram and our primary channels front and centre. Be the main creative force behind our marketing campaigns: come up with the idea, shape the story, and make it show up consistently across every channel. Own the content calendar and keep every channel in sync, so campaigns land as one coherent story rather than scattered posts. Plan and run campaigns end to end: the brief, the timeline, the assets, the launch, and the follow-through. Run "The Modern Jewellers Playbook", our newsletter. Own the cadence and the sends, and tie it into everything else we are publishing. Turn our bigger content moments, like interviews, launches, and guides, into a steady stream of social-first content that travels. Write social and short-form copy that sounds like a real person and makes independent jewellers stop scrolling. Work with our designer and video partners to ship content that looks as good as it reads, and with our paid marketer to amplify what is working. Be the connective tissue across marketing: link events, campaigns, and content so nothing happens in a silo. Track what performs across channels and use it to sharpen the calendar. Double down on what lands, and drop what does not. What do we need from you? 4+ years running social and content for a brand, with real ownership of channels and campaigns rather than just scheduling posts. You are a storyteller first. You know how to take an idea and make it land as a post, an email, a thread, or a reel. A body of social and campaign work you are proud of, ideally including channels you grew yourself. You can write. Quickly, well, and in a voice that sounds human rather than corporate. Sharp project management. You can run a content calendar and several campaigns at once without dropping any threads. Comfort working hands-on on a small team and building process where none exists. Fluent with the tools of modern social and content work, and happy to lean on AI to move faster. An instinct for what performs, and the discipline to let data settle the debates. Nice to have Knowledge of the jewelry industry Experience marketing to small business owners, retailers, or a trade and craft audience. Hands-on with short-form video: you can shoot and cut a reel yourself, or confidently direct someone who can. Experience running an email or newsletter program. Community-building experience, online or off. Our culture and what we offer We're a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place. Our current benefits 🕐 Flexible working hours and vibrant company culture 🏡 Remote work 📈 Opportunities for growth and learning 🌴 Unlimited holiday allowance 🚀 Chance to join during our exponential expansion phase Equal Opportunity Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don't meet 100% of our musts, don't let that stop you from applying: we hire for potential and mindset, not just a checklist. Please submit your CV in English. Not quite the right role? If this role isn't for you but you're excited about Nivoda

🚀 About Nivoda Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve. 🌍 Our Mission The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission. About the Role We are looking for a Product Marketing Lead to own how Nivoda explains itself: the positioning, the messaging, and the story that makes independent jewellers understand why we are worth switching to. This is the foundation the rest of marketing is built on, from paid campaigns to sales conversations. You will define who we are for, what we say, and why it lands, and then arm the whole go-to-market team to say it consistently. This is a hands-on role. You will own positioning and messaging, lead the go-to-market for new product launches, sharpen our competitive edge, and build the sales enablement that turns interest into customers. You will start as a senior individual contributor with real ownership of product marketing end to end. As the company grows there is room to build a function beneath you, but this is a role for a builder who wants to do the work, not just direct it. What would you be doing? Own Nivoda’s positioning and messaging: define who we are for, the problems we solve, and the words we use, and keep them sharp as the business evolves. Lead the go-to-market for product launches. Shape the narrative, coordinate across teams, and make sure new features land with the jewellers they are built for. Build the competitive intelligence that keeps us ahead: understand the alternatives jewellers weigh, and give the team the arguments that win. Arm our sales team with the enablement they need, from one-pagers and decks to talk tracks, so every conversation tells a consistent and compelling story. Own the messaging and narrative on our core product and positioning pages, partnering with the teams who own the website and the signup experience. Shape our pricing and packaging story so the value is obvious and easy to say yes to. Feed clear, tested messaging into demand gen and content, so campaigns ladder up to one coherent point of view without ever feeling like an ad. Ground everything in customer truth: talk to jewellers, run win/loss, and turn what you learn into sharper positioning. Partner closely with product and the growth PM so what we build and how we talk about it stay in lockstep. What do we need from you? 5+ years in product marketing, ideally at a B2B or marketplace company, with a track record of positioning and launches that moved the business. You are a builder. You would rather write the messaging, run the launch, and ship the deck than hand it off. Exceptional writing and storytelling. You can take something complex and make it simple, sharp, and persuasive. A strategic head for positioning: you can define a market, a segment, and a wedge, and defend your choices. Comfort with data and customer research. You start from evidence, not opinion. You work well across functions, especially with sales and product, and you build trust quickly. Comfort as a senior IC on a small team, building process where none exists, with the ambition to grow a function over time. You are AI forward, always testing new tools, and learnings new applications of AI to improve your efficiency and effectiveness Nice to have Experience marketing to small business owners, retailers, or a trade audience. A marketplace, self-serve, or product-led growth background. Sales enablement experience for an SDR or inside-sales motion. Experience running competitive intelligence or win/loss programs. A real interest in jewellery, retail, or craft, or the curiosity to fall for the space quickly. Our culture and what we offer We're a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place. Our current benefits 🕐 Flexible working hours and vibrant company culture 🏡 Remote work 📈 Opportunities for growth and learning 🌴 Unlimited holiday allowance 🚀 Chance to join during our exponential expansion phase Equal Opportunity Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don't meet 100% of our musts, don't let that stop you from applying: we hire for potential and mindset, not just a checklist. Please submit your CV in English. Not quite the right role?

🚀 About Nivoda Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve. 🌍 Our Mission The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission. About the Role We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and you will be the person who works out which repeatable, scalable channels actually drive qualified leads, then builds them into an engine. We do demand gen a particular way. Rather than pushing people to a product page and hoping, we lead with genuine value: free tools, content, and resources that help jewellers run better businesses, and we let that earn the relationship. Your job is to build the acquisition machine around that model and prove, channel by channel, what works. You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out and the work grows, there is a clear path to build and lead a team beneath you. What would you be doing? Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond. Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off. Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not a string of one-off campaigns. Grow our SEO and AEO (answer-engine) presence, so jewellers find us when they are looking for help, not only when we are paying to reach them. Design and run account-based programs aimed at the specific jewellers we most want as customers. Lean into our value-first model: point spend at free tools and content, like our Jeweller Business Health Check, rather than product pages, and build the funnel that turns that attention into signups. Work inside our attribution from day one. Partner with our data and GTM engineering leads so every channel is measurable and every dollar is accountable. Hand qualified leads off cleanly to the SDR team, and close the loop so you know which channels produce customers, not just clicks. Raise the bar on how rigorously the whole team tests and scales growth ideas, wherever those ideas come from. Report on what is working in plain terms, kill what is not, and reinvest in what is. What do we need from you? 5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing a spend number. Deep, hands-on paid expertise. You can build, run, and optimise Google and Meta campaigns yourself, today. Real experience across more than one channel: paid plus some mix of SEO, ABM, lifecycle, or net-new experiments. You think in systems, repeatable and measurable and scalable, and you are suspicious of any win you cannot explain or repeat. Fluency with attribution and analytics. You start from the numbers and you can defend them. Comfort as a hands-on IC on a small team, building process where none exists, with the ambition to grow into leading a team. A bias for experiments. You ship, measure, learn, and move, rather than planning forever. Happy to use AI and modern tooling to move faster. Nice to have Experience acquiring small business owners, retailers, or a trade audience. A marketplace, self-serve, or product-led growth background. Hands-on with the tools in our stack: Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel. Experience with a value-first or content-led acquisition model. Real SEO and AEO depth as search shifts toward AI-generated answers. 🌟 Our culture and what we offer We're a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place. Our current benefits 🕐 Flexible working hours and vibrant company culture 🏡 Remote work 📈 Opportunities for growth and learning 🌴 Unlimited holiday allowance 🚀 Chance to join during our exponential expansion phase Equal Opportunity Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don't meet 100% of our musts, don't let that stop y