Product/Business Development (RakutenData Product) - Data & AI Marketing Section Solutions Department, Marketing Solutions Business(A&M)

Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

In today's world, where people's lifestyles and values are diversifying, the challenges in marketing research are becoming increasingly sophisticated and complex. To address these changes and derive deeper, more fundamental insights, we leverage over 100 million pieces of big data connected through the common ID of the Rakuten Group. Our mission is to provide new value across the entire marketing process for our customers.

Within the Rakuten Group, there is growing anticipation for new data businesses that utilize our unique and vast data assets. In December 2024, we will implement an organizational restructuring that integrates Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Super Mini Byte business, establishing a more robust synergy creation system for data utilization.

Under this system, we aim to further accelerate the use of AI technology, automate and enhance data analysis, provide real-time insights, and improve the quality of decision-making support. Our goal is to create new value that brings innovation to companies' marketing activities.

The Ad & Media Solutions

Department is dedicated to providing problem-solving marketing support to a diverse range of clients, including advertising agencies and media companies. By leveraging marketing research, AI technology, and the extensive data assets held by Rakuten, we aim to address and resolve our clients' challenges.

Position:

Why We Hire

We develop products

that combine data and marketing research utilizing Rakuten's data assets. (Examples include R-BLS, an advertising effectiveness measurement tool, and data enrichment products that facilitate data collaboration with companies.)

For more information, please refer to the Digital Marketing PDCA section on the Rakuten Insight website.

Position Details

Responsibilities

• Product / business development tasks
• Exploring business opportunities in collaboration with internal and external Rakuten services
• Formulating the direction and project roadmap for new business initiatives
• Project management tasks, including progress management and scope definition
• Driving cross-departmental projects in collaboration with management-level members within the group
• As a Product Manager, you will be responsible for the entire process from product development to post-launch marketing strategies for data and marketing research products.
• Work Environment
• This department, consisting of over 20 members, facilitates easy collaboration with sales teams and data analysts within the same organization.
• We are looking for individuals who have experience as a Product Manager working with members from various roles to develop new products.
• Candidates should have a strong interest in AI, marketing research, and big data, and be eager to enhance their skills in these areas.
• Prior experience is not necessarily required.
• Mandatory

Qualifications:

• Experience in project management
• Regardless of the size of the project, experience in cost and schedule coordination and quality control
• Hypothetical thinking
• Ability to think hypothetically even with limited information, and to work toward a goal
• Communication skills
• Explanation and negotiation skills to smoothly involve internal and external stakeholders
• Personalities
• Person who can proceed to achieve the goals
• Person who has motivation to learn new things
• Person who are positive to make the action even if facing on difficult problem
• Person who have a high interest about the latest technology, news, trend
• Person who have a high interest about Data Business using Rakuten Data
• Desired

Qualifications:

• Experience in business development/planning, project management, or launching new businesses
• Experience in a strategic planning position within a company, advancing partnerships with external partners
• Strong interest in product development utilizing big data and AI
• Others:
• Additional information on Location
• Futako Tamagawa Rise Office
• 2-21-1 Tamagawa, Setagaya-ku, Tokyo
• Additional information on English Qualification
• English Requirement: Yes
• *TOEIC, TOEFL, IELTS, etc.
• *Details will be provided if you proceed to the selection process.
• #business #consultingsales #product #Data #DataBusiness #RakutenData #AI
• Languages:
• English (Overall - 1 - Beginner), Japanese (Overall - 4 - Fluent)