Marketing & AI Transformation Specialist - Product Management Section, Customer Strategy Department, Platform Strategy Supervisory Department (PFSD)

Job Description:

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

Department Overview

Rakuten has grown to 2.4966 trillion yen in revenue and 6.3452 trillion yen in domestic e-commerce GMV (December 2025 Issue), anchored by Rakuten Ichiba and Rakuten Card.

Going forward, Rakuten's vision is to fully leverage assets built primarily through online channels-Rakuten Members, Rakuten Points, brand strength, and member data-to create a stronger "Rakuten Ecosystem" that extends into everyday offline life.

This role is in the Platform Strategy Supervisory Department (PFSD), a corporate organization reporting directly to the COO/Vice President. You will be responsible for planning and operating ecosystem marketing initiatives while also evolving the underlying marketing processes through AI.

PFSD drives group-wide ecosystem growth strategy and cross-Rakuten marketing initiatives, rather than operating a specific service.

• Corporate Organization: a cross-functional body encompassing Corporate Planning, CEO Office, HR, General Affairs, Finance, Legal, and other central functions.

Working on initiatives based on company-wide strategy allows you to build a broad perspective and grow your career across the full scope of the business.

For those who want to work close to top management and shape strategy from the upstream-this is the role for you.

The scope of PFSD's work is exceptionally wide-ranging: from top management proposals on company-wide strategy, to concrete initiative planning, to creating innovative new programs and products, to designing operations that deliver a trusted customer experience — there are countless opportunities to apply your skills and unlock your creativity.

1. Discipline as a Professional Team ("5C")

PFSD values five principles as a professional team. We leverage Rakuten's massive assets to create significant social impact and increase customer satisfaction. We have a culture that embraces challenges even in highly uncertain environments.

• Challenge to innovate
• Customer oriented
• Concept driven
• Cross-functional
• Commitment to result

2. Contribution Mindset

PFSD seeks success generated through contribution to society, people, colleagues, and stakeholders, and aims to be an organization that continually elevates the joy of contributing together.

We welcome applicants who are interested in an environment where you can grow through diverse challenges and contribute to society while experiencing the joy of working together. Let's build the future together.

https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position:

Why We Hire

Hiring to Expand Our Services.

We are expanding our team to drive ecosystem marketing initiatives and AI-driven process transformation across Rakuten Group.

In this role, you will plan and operate cross-group ecosystem marketing initiatives using Rakuten assets (Points, brand, characters, data), while redesigning marketing processes and operations through AI tools and LLMs. We expect you to go beyond efficiency gains and lead the redesign of how marketing work is done, driving organization-wide productivity and new value creation.

• Drive marketing initiatives that impact the entire Rakuten Ecosystem
• Build rare career experience at the intersection of marketing strategy and AI-driven transformation
• Own large-scale products and campaigns: Rakuten Point app (25M+ downloads), cross-group campaigns running for ~10 years
• Work close to top management, reporting directly to the COO / Vice Chairman
• Grow alongside a diverse team with backgrounds in consulting, IT, telecom, and platform businesses

Position Details

• Rakuten Point official app (25M+ downloads)
• Cross-group campaigns featuring Rakuten Points as benefits (~10 years running)
• New user acquisition support aligned with overall Rakuten strategy
• Ecosystem marketing support for strategic areas including Telecom and Fintech
• Plan, operate, and improve ecosystem marketing initiatives and products
• Design and implement marketing process workflows using LLMs and AI tools
• Self-starter who assesses situations accurately and drives work proactively
• Able to set priorities and move with speed in uncertain environments
• Genuine interest in both technology and business; applies new knowledge in practice
• Collaborative problem-solver who shares in the joy of team success

Work Environment

Platform Strategy Supervisory Department has approximately 70 members, with a roughly equal gender balance and average age in early 30s.

More than half of the team has joined mid-career, and mid-career hires make up the majority of the department.

We have a strong culture and structure for welcoming mid-career professionals, with an environment and field where they can thrive.

The department has a track record of hiring from strategy consulting, IT, platform businesses, startups, telecom, and content operations.

The Product Management Section consists of 6 full-time employees and 10+ partner-track members.

Flex-time system available (core hours apply).

Mandatory

Qualifications:

• 3+ years of marketing experience at a business/operating company
• Experience driving projects with multiple stakeholders
• Experience planning and executing BPR or business process improvement initiatives
• Hands-on experience automating or improving work processes using technology (SQL, Python, VBA, or equivalent)
• Desired

Qualifications:

• Product manager or director experience on large-scale websites or apps
• Experience applying AI/LLMs in a business context (workflow improvement, automation, or prompt engineering using Claude, ChatGPT, Gemini, etc.)
• People management experience
• Other Information :
• Additional information on Location
• Rakuten Crimson House: Futako-Tamagawa
• Related Pages
• Employee

Benefits:

• https://global.rakuten.com/corp/careers/benefit/
• Employee Conditions: https://corp.rakuten.co.jp/careers/information/
• Culture: https://corp.rakuten.co.jp/careers/culture/
• #business #serviceplanner #marketing #marketing #PR #AI #productmanager #operationdiv
• Languages:
• English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)