Marketing Director

Lead country‑level marketing strategy for Japan, shaping brand, demand, and AI‑driven growth across enterprise customers.Drive pipeline and market impact through ABM, PR, executive engagement, and Japan‑first localized campaigns.Build and mentor a high‑performing team while partnering closely with senior leadership to influence regional and global strategy. Marketing Director, Japan (Hybrid – Tokyo) About The Role We’re looking for an experienced B2B marketing leader to drive brand presence, market growth, and customer engagement in Japan. This role leads the country marketing strategy, partners closely with senior leadership, and shapes how we position our solutions across legal, tax, compliance, and professional services markets. You’ll oversee brand, demand generation, ABM, PR, customer marketing, and partner marketing — while ensuring global strategies are adapted effectively for Japan’s unique market needs. Key Responsibilities Market & Business Leadership Lead the overall marketing strategy for Japan, covering brand, demand, customer growth, and partner ecosystem.Partner with country leadership to align marketing priorities with business goals and market opportunities.Use market insights, customer feedback, and analytics to identify growth opportunities and influence global teams.Manage the Japan marketing budget, agencies, and vendor relationships. Brand, Reputation & Executive Engagement Strengthen brand awareness and category leadership in Japan.Oversee PR, earned media, and thought leadership programs in Japanese.Build executive‑level engagement with key accounts, industry bodies, and analysts.Lead major local marketing events and strategic moments. Demand Generation & ABM Own marketing‑generated and marketing‑influenced pipeline targets.Run ABM programs for large Japanese enterprises and multinational accounts.Localize global campaigns into Japan‑specific programs tailored to local buyers and channels.Drive adoption and launch marketing for new products, including AI‑enabled offerings.Build market education programs for emerging categories. Customer & Partner Marketing Collaborate with Sales, Customer Success, and Product Marketing to grow adoption, retention, and expansion.Develop customer stories and references to strengthen credibility in the market.Build joint marketing initiatives with consulting and alliance partners. AI‑Enabled Marketing Champion AI‑driven marketing practices and modern buyer engagement.Use data, automation, and AI to improve targeting, lead scoring, and measurement.Adapt marketing approaches to how Japanese buyers search, research, and consume content. Team Leadership Lead and develop the Japan marketing team.Foster a culture of accountability, collaboration, and continuous learning. What Success Looks Like Strong contribution to pipeline and revenue growth.Increased brand visibility and category leadership in Japan.Higher adoption and retention across existing customers.Growth in partner‑sourced pipeline.A high‑performing, collaborative marketing team. Who We’re Looking For 12+ years of marketing leadership in enterprise tech, SaaS, or professional services.Experience leading country or regional marketing in Japan.Strong background across brand, demand gen, ABM, PR, communications, and events.Proven partnership with senior sales and country leadership.Experience working in global, matrixed environments.Understanding of AI’s impact on marketing and buyer behavior.Excellent communication, executive presence, and stakeholder management.Native or fluent Japanese + business‑level English.Bachelor’s degree in marketing, business, or related field.Experience in legal, tax, risk, compliance, or professional services tech (nice to have). Work Environment & Benefits Hybrid work model with flexibility.Supportive work‑life balance policies.Continuous learning and career development programs.Competitive benefits including wellness resources, incentives, and retirement plans.Inclusive, collaborative cult