Social Media Manager

About Inner Balance Inner Balance is a women's health company building technology-enabled solutions to improve access, experience, and outcomes in hormone health. We combine digital infrastructure, product innovation, and data-driven decision-making to create a better experience for women.

We're looking for an experienced, hands-on Social Media Manager to build and run our organic presence across every platform we're on — Instagram, TikTok, YouTube, Facebook, LinkedIn, and beyond. This is a builder's role: someone who can both set the strategy and execute it daily. Position Overview Inner Balance is seeking a Social Media Manager to own organic social from concept to publish.

This person will plan, create, and post content multiple times per day across all our channels, using our existing brand and product assets to move fast without sacrificing quality. They'll be comfortable working directly in Figma and AI creative tools alongside our design team, rather than relying on outside production for every post.

Today, we are looking for someone with the creative instinct and hands-on skill to generate a steady stream of fresh, distinctive content on their own, and to grow real engagement and community on each platform, not just post volume.

Key Responsibilities

• Content Strategy & Creation Plan and execute a daily content calendar across Instagram, TikTok, YouTube, Facebook, LinkedIn, and any new platforms we expand to.Write, shoot, and edit original content, and adapt existing brand and product assets into platform-native posts.Work directly in Figma and AI design/creative tools to produce graphics and video without depending on the creative team for every asset.Bring a distinct point of view to the brand's voice on social — fresh, cheeky, and willing to stand out rather than blend in.
• Platform Growth & Engagement Own organic growth and engagement targets for each platform, with strategy tailored to what actually works on that platform rather than one-size-fits-all content.Build community: work with our moderators to respond to comments and DMs, engage with relevant creators and conversations, and turn followers into an active audience.Stay ahead of platform trends, formats, and algorithm shifts, and adapt quickly.
• Cross-Functional Collaboration Partner with the creative and design team to stay aligned on brand assets, guidelines, and upcoming campaigns.Coordinate with our performance marketing agency so organic and paid content complement each other rather than duplicating effort.Work with our clinical and leadership team to translate hormone health and product content into content that performs organically.
• Reporting & Iteration Track engagement, follower growth, and content performance across platforms, and use that data to shape what gets made next.Continuously test new formats and content types to keep the brand's presence feeling current.

Qualifications

• Required 3+ years managing organic social media for a brand, with a portfolio or channel history that shows real growth and engagement, not just posting volume.Hands-on proficiency with Figma and AI creative/design tools — comfortable producing final assets, not just briefing them out.Strong video and photo content instincts — can shoot, direct, and edit content independently.Experience managing multiple platforms simultaneously (Instagram, TikTok, YouTube, Facebook, LinkedIn) with platform-specific strategy for each.Excellent writing and a distinctive creative voice.
• Preferred Experience in health, wellness, beauty, or DTC consumer brands.Experience building a brand's voice and community from an early or nascent stage.Familiarity with working alongside a performance marketing agency or paid media team.Comfort being on-camera or directing others on-camera when needed.
• Ideal Candidate Profile A true self-starter who needs a brief, not a script.Equally comfortable with strategy and hands-on execution.Has a strong creative point of view and pushes for content that feels fresh ra