Digital Marketing & BD Specialist

OverviewThis role focuses on driving external marketing initiatives, partnerships, and business growth, particularly within the Japanese market, while supporting internal digital marketing operations and website optimization. This role is also expected to proactively leverage AI and integrate it into our marketing activities. External ResponsibilitiesClient & Business DevelopmentEngage with prospective clients, respond to inquiries, and develop proposals and quotations.Pitch digital marketing ideas and solutions to external stakeholders.Support acquisition and management of new business opportunities Japanese Market Marketing & PRDevelop and execute Japan-specific marketing strategies tailored to local audience behavior and trends.Research and propose unique content ideas relevant to the Japanese market.Identify and utilize third-party platforms (e.g., business directories, guest posting sites) to increase visibility.Manage platforms such as Digima to enhance lead generation and brand presence. Partnerships & External GrowthIdentify and establish marketing partnerships, including co-marketing and mutual content collaborations.Explore PR and media opportunities for broader exposure.Coordinate guest posting, backlinks, and external content distribution. Freelancer & Translation ManagementSource, interview, and onboard qualified digital marketers to support business growth and project delivery.Manage freelancers for digital marketing operations, translation of blogs, reports, and website content.Assign monthly tasks, ensure timely delivery, and manage payments.Maintain quality control to ensure alignment with SEO and brand messaging. Internal ResponsibilitiesImprove website performance, SEO, and user engagement (including increasing case study views and report downloads).Oversee Japanese website updates, formatting, and content accuracy.Execute EDM campaigns with market-specific content.Monitor performance via Google Analytics and Search Console, providing actionable insights.Coordinate with internal teams, support hiring processes, and manage basic invoicing and administrative tasks.Prepare and update cost sheets for internal and external marketing activities.Redesign slide decks for business development and internal presentations. Requirements3–5 years in digital marketing, business development, or growth marketing, with proven success in external growth (partnerships, PR, lead gen) and website/SEO optimization.Track record in B2B business development: pitching, proposals, client management, and closing new projects.Japan market expertise: deep understanding of local digital trends, experience localizing content, and business-level Japanese proficiency.Strong skills in Google Analytics, Search Console, SEO, and EDM campaigns, with ability to turn data into actionable improvements.Excellent project and stakeholder management skills, able to prioritize and deliver across multiple tasks.Familiarity with CMS (e.g., WordPress),basic web technologies, and design is a plus.Strong communication, proactive mindset, and ability to adapt in a fast-paced environment.