Senior Email Marketing Strategist (DTC/Ecommerce Focus)

ABOUT ATTN AGENCYATTN Agency (pronounced Attention Agency) is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to scale profitably. We specialize in full-funnel growth across Google, Meta, TikTok, Klaviyo, Postscript, and emerging platforms—with a laser focus on ROAS, new customer acquisition, and incremental revenue. We don't just manage emails.

We build scalable systems for sustainable growth and we're selective about who we work with and who we hire. If you're obsessed with performance, welcome home. ABOUT THE ROLEWe are looking for a Senior Lifecycle and Retention Strategist to own and drive retention strategy across a portfolio of high-growth eCommerce and DTC brands. This is a senior, client-facing role that sits at the intersection of strategy, analytics, and execution oversight.

You will be responsible for building and managing full lifecycle programs spanning email, SMS, direct mail, and loyalty, while leading the strategic direction for each brand on your portfolio. You think in customer journeys, speak fluently in data, and know how to translate insights into programs that move revenue.

You will also play a key role in evaluating and recommending the right tech stack for each client, including loyalty platforms, subscription tools, review integrations, and emerging retention channels, ensuring every brand is set up with the right infrastructure to scale. This is not a coordinator role. We need someone who has been here before, can lead without being managed, and is ready to take ownership of outcomes.

SCOPE OF WORKStrategy and Campaign PlanningOwn the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brandsDevelop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activityWrite clear, detailed copy briefs and flow outlines tailored to each brand's voice, tone, and audienceBuild segmentation frameworks and customer journey maps designed to maximize engagement and lifetime valueLeverage AI tools and advanced analytics to uncover opportunities and improve workflow efficiencyDelegate campaign and flow builds to Retention Coordinators, then review, QA, and deliver actionable feedbackCoordinate with design and copy teams to keep assets and ClickUp timelines on trackMentor junior team members and actively contribute to growing their strategic and technical capabilitiesOptimization and PerformanceAnalyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTVDesign and execute A/B and multivariate tests across creative, cadence, offers, and segments and translate results into clear next stepsRefine benchmarks, identify trends, and get ahead of problems before they affect performanceEvaluate and pilot emerging retention channels including loyalty tiers, push notifications, and in-app messagingDocument learnings and contribute to internal best practice development and team trainingTech Stack Management and RecommendationsAudit existing client tech stacks, identify gaps, and recommend the right tools for each brand's stage of growthAdvise on and help implement solutions across loyalty and rewards (Yotpo, Smile.io, LoyaltyLion), subscription management (Recharge, Skio, Stay), review and UGC platforms (Okendo, Stamped, Junip), SMS (Postscript, Attentive, Klaviyo SMS), post-purchase tools (Wonderment, Malomo, AfterShip), push notifications, and direct mail (PostPilot, PaperRun, etc.)Stay current on the retention technology landscape and bring proactive recommendations to clients and the internal teamClient CollaborationJoin monthly or bi-weekly client calls led by Account Managers to present strategy, performance insights, and testing roadmapsDeliver concise, data-driven performance summaries that clearly communicate wins, gaps, and next stepsPartner with Account Managers to ensure retention strategy integrates seamlessly with each cl