Content, Social Media & SEO Operator - Stranger Soccer UAE

Calling all truly AWESOME people! Looking for a content, social media, and SEO WHIZ! About Stranger Soccer UAE We are the UAE's leading pickup football community platform, running weekly games across Dubai, Abu Dhabi, Sharjah, and Ajman. Over 30,000 app downloads, 60+ games weekly, and a growing community of players. We're expanding rapidly and building the content and marketing engine that will define our next phase of growth.

Role This is a senior individual contributor role owning the full content, social media, and SEO function for Stranger Soccer UAE. You will take over an existing content operation (Instagram, video editing, community management) and expand it to include TikTok, Google SEO, and blog content. You'll work with a UAE-based videographer who shoots on-the-ground footage; you handle everything downstream — editing, design, captions, posting, community engagement, SEO, and analytics.

This is a role for someone who can operate independently, think strategically about brand and growth, and produce high-volume quality content week after week.

Responsibilities

• Content Production (:40% of time) Video editing: produce short-form video content (Reels, TikToks, Stories, match highlights, promotional content) using CapCut Pro, Descript, or equivalentGraphic design: create game announcements, event promos, sponsor content, and player-focused graphics using Canva Pro and AI-assisted toolsCopywriting: write post captions, community messages, event descriptions, and marketing copy in a consistent brand voice (AI-assisted via Claude/ChatGPT is fine — human editorial judgment required)Coordinate with UAE videographer: provide weekly shot briefs, review raw footage, provide feedback, ensure quality standards Social Media Management (:25% of time) Instagram ownership: full management of the Stranger Soccer UAE Instagram account (feed, Reels, Stories, Highlights)TikTok ownership: build our TikTok presence from current state to significant follower growth.
• Native TikTok content (not cross-posted Instagram), trend-driven, hook-first, minimum 4-5 posts per weekFacebook: maintain presence, cross-post where relevantContent scheduling: manage weekly and monthly content calendar aligned with our games and marketing activations.
• Ensure Sunday content is pre-scheduled before your day offCommunity management: respond to DMs, comments, and player queries with brand consistency and warmthAnalytics and reporting: monthly performance report covering follower growth, engagement rate, reach, saves, and content-driven bookings Google SEO (:25% of time) Own our organic search performance for high-intent UAE football keywords: "pickup football Dubai," "5-a-side Abu Dhabi," "football pitches Dubai," "join football game UAE," etcKeyword research and strategy: using Ahrefs, SEMrush, Google Search ConsoleOn-page SEO: optimise our website pages for target keywords (titles, meta descriptions, headings, internal linking, schema markup)Content-for-SEO: produce 2-4 SEO-optimised blog articles per month targeting UAE-specific football search intent (each 800-1,500 words, keyword-optimised, targeted at ranking)Google Business Profile: manage and optimise our GBP presence, post weekly updates, drive review generation, respond to Q&ABacklink building: identify partnership and outreach opportunities to build local domain authorityMonthly SEO report: track keyword rankings, organic traffic, top-performing content Strategy and Growth (:10% of time) Content calendar planning: monthly and weekly content plans built around our game schedule, campaigns, and community eventsCampaign execution: plan and execute content around key moments (Ramadan football, National Day, Dubai Fitness Challenge 30x30, holiday activations, new venue launches, unlimited pass launch)Competitor monitoring: track what competitors (CeleBreak and others) are doing across social and SEO — flag threats and opportunitiesPlayer storytelling: identify community stories worth telling (long-tenure pl