Marketing Manager

Title: Marketing ManagerLocation: Osaka, JapanDepartment: OperationsReporting to: General Manager Time Out Market is a global food and cultural market that brings the best of the city together under one roof, its leading chefs, restaurants, bars, and cultural experiences, curated by Time Out Group. As part of a global portfolio, Time Out Market Osaka plays a key role in establishing the brand’s presence in Japan, balancing global standards with local expectations and cultural nuance. We’re looking for a dynamic Marketing Manager to lead the development and execution of a locally relevant, commercially focused marketing strategy that drives footfall, revenue, and brand growth for Time Out Market Osaka. This role requires a strong understanding of the Osaka and wider Japanese hospitality landscape, with the ability to translate global brand positioning into locally resonant campaigns and experiences. As the marketing lead for the Market, you will act as the central connector between concessionaires, the on-site team, local partners, and the global marketing function, ensuring all activity is aligned, effective, and performance-driven. You will own the delivery of marketing campaigns, PR and communications, social and content, and events and activations, while building strong, productive relationships with concessionaires to drive participation and commercial impact. Key focus areas for this role include driving sustained weekday and lunch trade, strengthening local relevance, and carefully managing brand perception within a considered and sensitive media environment. The ideal candidate will be passionate about food and culture and have a proven track record of success across the following key responsibilities. Key Responsibilities: Marketing Strategy & Commercial PerformanceOwn and deliver the Osaka marketing plan, aligned to revenue, footfall, and trading prioritiesDrive growth across key trading periods, with particular focus on:Weekday lunch, early evening trade and repeat visitation from local audiencesDevelop targeted campaigns that balance tourist appeal with strong local engagementEnsure all activity is measurable, with clear performance tracking and ROI focus Campaign Delivery & ChannelsLead execution across all key channels:Social media (with a Japan-first platform approach)Paid media and local partnershipsCRM and database growthPR and media engagementAdapt global campaigns for the Japanese market, ensuring cultural and language relevanceMaintain consistency while allowing for local tone, pacing, and audience expectations Concessionaire AlignmentAct as the primary marketing contact for all Osaka vendorsDrive participation in campaigns, including lunch sets, seasonal offers, and promotionsSupport vendors in shaping offers that are operationally viable and commercially attractiveManage alignment across multiple stakeholders, balancing brand standards with vendor needs Events, Programming & Local RelevanceDevelop a programming calendar that resonates with local audiences, including but not limited to: Seasonal moments, cultural activations, music and entertainment aligned to local tastes and branded partnership eventsEnsure all programming supports commercial outcomes, particularly midweek footfall and evening spend PR, Communications & Reputation ManagementManage local PR with a strong focus on:Consistent, accurate messagingBuilding trust with local mediaProtecting and strengthening brand perceptionWork closely with global HQ team on messaging, approvals, and brand positioningTake a measured, controlled approach to media engagement, includingStructured Q&A over reactive interviews where appropriateCareful management of timing and approvalsMonitor sentiment and respond appropriately in a sensitive media environment Content & SocialOwn the Time Out Market Osaka content strategy, ensuring output is:Locally relevant, high quality and consistent, reflective of the Market’s atmosphere and offer, in line with Time Out Market br